Taylor Swift has been taking the music industry by storm for the past thirteen years. It seems as if Swift breaks another new record after every album release especially with her latest album “reputation” which broke handfuls of stadium attendance records across the United States. Swift won Tour of the Year at the iHeart Music Awards, and Best Tour, Best Pop/Rock Album, Best Pop/Rock Female Artist, and Artist of the Year at the American Music Awards. It was at this award show where she stated that she was most excited about the “next chapter” hinting to fans that new music was on the horizon. Fans speculated online coming up with theories about what could be next, even going to the extreme to count the number of holes in fences, the number of stairs Swift sat on, and based their theories on the color and number of hearts that she included in her Instagram captions. Swift has always been known to drop hints when new music is coming. Before the “reputation” era started, she blacked out all of her social medias. Before the “1989” era, she wrote handwritten lyrics from the unreleased album and placed them strategically in front of certain settings, and before “Red” she posted a picture of her red shoes propped up in a recording studio, being the most obvious hint she’s given. It wasn’t until early April after the acceptance speech in October of 2018 when Swift released a thirteen day countdown on her Instagram counting down to April 26th. Her instagram started to fill up with aesthetically pleasing pastels as fans waited anxiously for the day to come. Now, on April 25th during the 2019 NFL Draft she announced with Robin Roberts that a new single titled “ME!” accompanied by a music video would be dropping at midnight.
Swift has always been deeply in touch with her Pennsylvania roots. Growing up on a Christmas Tree farm to convincing her parents to move to Nashville at a young age was a period in her life she has showed she has not forgotten about. She went to visit her childhood home while she was on the “reputation Stadium Tour” with friends, and has mentioned her upbringing in various past songs like “Fifteen” and “The Outside.” It’s in these songs where she talks about not having the friends everyone else had in school, being excluded from the in-crowd until her red-headed best friend Abigail came into the picture her Freshman year of high school in Tennessee. Once Swift got older and rose to the top of the charts rather than her high school hierarchy, she made her lifelong friends, rectifying her childhood scars and refusing to become the living embodiment of them. Sharing her story is what makes Swift so inspirational to millions of people across the globe. The fans who truly got her music, who saw Swift for who she truly was and not for what she was called stayed by her side when her image was drug through the mud. A particular couple brought on the “Snake Era” as some fans would say as Swift began living by “Be a snake. Be kind until someone steps on you.” Turning what was meant to be an insult into a joke (i.e the old Taylor can’t come to the phone right now. Why? Cause she’s dead!). In her single “End Game” off reputation, she sings “reputation precedes me” possibly hinting that reputation was purely how other people saw her, and how this upcoming album will be purely about who she truly is, going back to her roots to where Swift is now.
The true self-love promoting “ME!” is about embracing individuality, and living fearlessly without the influence of other people on our everyday lives. We are continuously scrolling through social media looking at other people’s lives comparing them to our own. We are striving to be better than her/him to make our instagram lives better than our reality. Swift sings “I’m the only one of me, baby, that’s the fun of me,” chanting that there’s truly only one of us, and we should embrace it instead of trying to change. We must embrace who we are fully, including our past and present. In the music video, she’s joined by Brendan Urie of Panic! At The Disco dropping even more hints about her upcoming album. The video that reached 10 million plus views in two hours (making it the first ever music video to do so), takes place in a chrysalis where a rainbow comes breaking through symbolically showing what TS7 will be about. Swift starting off with a light, feel good lead single only further emphasizes her power with what’s to come in what fans anticipate to be a lyrical pastel masterpiece. If you were ever curious about how a snake can turn into a butterfly, stay tuned for Taylor Swift’s seventh studio album.